Gain insights into business, marketing and Entrepreneurship with thought-leading blog articles.

The Hot Seat: Jeff Estep

Elaine LaMontagne, Hot Seat Interviewer

Elaine LaMontagne, Hot Seat Interviewer

“I was intrigued to learn that Jeff Estep grew up on a farm where he had his hands involved in everything. That background served him well in the way he runs his business and life. He clearly understands the big picture results along with the multi-tasking minutia that’s needed to get there. It keeps him grounded in reality and able to develop truly doable strategies.”

Elaine LaMontagne, Hot Seat Interviewer

Jeff Estep is three times a leader. He went from truck driver to national manager at UPS. After leaving UPS, he built from scratch a 325 person company which he successfully sold Now he is doing it all over again, and with great style… Great styles always come back in fashion. So is true for Jeff Estep and Honour, Inc., a multi-dimensional consulting and project management firm. After 16 highly influential years with UPS Operations, opening Honour, Inc. originally in 1999 then merging with Newmark for five years, Jeff re-established Honour two years ago. He couldn’t be more motivated in helping business leaders develop strategies that are actually implementable – but doing it with integrity and honor.

Q1 – In a nut shell, what services does your company provide?

A1 – People always want to put you in a box, which I just can’t do! But as simply as I can, we offer strategy through implementation, our mantra. We help companies with physical operations – which can encompass location, supply chains, real estate, work spaces, labor and technology – for industries ranging from healthcare to financial technology and call centers to global manufacturing. Honour has three partners with varying expertise: Rick Ybarra in real estate, workplace and business consulting; Matt Ryder is our labor, location and government incentives expert; and I focus on operations efficiency, procurement and management. We like to consider ourselves an ideal triangle of resources.

Q2 – Honour is a name that doesn’t immediately explain your business – how did the name and spelling evolve?

A2 – One of the smartest decisions I ever made was our name. Simply love it. Honour is my wife’s maiden name as well as my daughter’s middle name. Moral integrity, Christian values, and reliable follow-thru drive my life, so to play off of the traditional usage of the word honor absolutely nails what we are about personally and professionally.

Q3 – What made you go back to running your own business, especially with the success you were experiencing?

A3 – I guess it shows my Entrepreneurial soul. But also, most of our clients come from relationships with real estate brokers. There can be a perceived conflicts between strategic companies such as ours and many full service real estate companies. Understandably, they prioritize real estate contracts and leases, while Honour can be unbiased allowing us to focus on fully integrated solutions for the best long-term value. That’s what makes us different.

Q4 – What is an app that Oxford Entrepreneurs members should download immediately?

A4 – It’s a stress-free way of having conference calls without PINs, never having to hear “who joined” or “who said that”. We use the free option. Fantastic tool for Entrepreneurs.

Jeff Estep, Honour, Inc.,, 404-557-1789,

[Elaine is a former award-winning publicist who represented Macy’s, Pano Karatassos and the Buckhead Life Restaurant Group, Spa Sydell and the March of Dimes during her 20 year public relations career. Chosen one of Cosmopolitan Magazine’s “Top 10 PR Women”, Atlanta Business Chronicle’s “PR All Star” and SOS Taste of the Nation’s “National Community Business Leader of the Year”, she now freelance writes for miscellaneous publications and companies and serves on non-profit boards]