December 18, 2012

How to Create Legions of Customers

Have you identified your company’s untapped niche?  Do you know how to create legions of new customers?  Learn how to corner a previously untapped market and...
December 18, 2012

Strong Message, Wrong Messenger

Most companies have strong marketing messages, but what happens when they use the wrong messenger? In this video, learn why it is critical to your message...
December 18, 2012

Brand Positioning to Increase Sales

Do you know where your company sits on the brand positioning chart? What about your competitors? In this video, learn how to position your company on...
December 18, 2012

Building Your Brand – Marketing Musts!

An explanation of the importance of building your brand when it comes to marketing.
December 18, 2012

The Two Most Important Words in Your Messaging

Do your employees know how to answer the question “what does your company do?” If you asked them for two words that describe your business, would...
December 18, 2012

Be First in the Market as a Second Stage Company

When you are first to market, it’s easier to get into the minds of your customers. As a second stage company, you must be first to...
December 18, 2012

How Marketing Moves the Revenue Needle

One of the biggest mistakes marketing managers make is to overstate marketing.  In a second stage growth company, marketing should always be understated. In this video,...
December 18, 2012

Overthinking Clever, it Doesn’t Work!

CMOs and Marketing Managers often overthink marketing. They try to be too cute, and most of the time, they miss their mark completely. Learn how NOT...
December 18, 2012

How to Select YOUR Pricing Strategy

What is the biggest mistake 7 out of 10 companies make?  Pricing – learn how you can avoid making that same mistake.
December 18, 2012

Humor in Marketing – Don’t Let it Bomb

Humor can be an attention grabber in your marketing message, but what happens when humor goes awry? Consumers will remember your company, but not in a...
May 18, 2012

How to Find the One Word That Touches Your Customers and Defines Your Market

Ask your employees for the one word that touches your customer and defines your market. Will they know how to answer you?  In this video, learn...
May 18, 2012

The Three Lies of Marketing

How do you market a second stage company, and how can you avoid the 3 lies of marketing? Learn the answers to these questions and more...