Blog

Gain insights into business, marketing and Entrepreneurship with thought-leading blog articles.
December 18, 2012
Building-Your-Brand-BeBe

Building Your Brand – Marketing Musts!

An explanation of the importance of building your brand when it comes to marketing.
December 18, 2012
Customer-Covenant-Cliff

The Two Most Important Words in Your Messaging

Do your employees know how to answer the question “what does your company do?” If you asked them for two words that describe your business, would...
December 18, 2012
First-Declared-Market-Leader-Cliff

Be First in the Market as a Second Stage Company

When you are first to market, it’s easier to get into the minds of your customers. As a second stage company, you must be first to...
December 18, 2012
Marketing-100-Cliff

How Marketing Moves the Revenue Needle

One of the biggest mistakes marketing managers make is to overstate marketing.  In a second stage growth company, marketing should always be understated. In this video,...
December 18, 2012
Marketing-300-Cliff

Overthinking Clever, it Doesn’t Work!

CMOs and Marketing Managers often overthink marketing. They try to be too cute, and most of the time, they miss their mark completely. Learn how NOT...
December 18, 2012
Traditional-Promotion-Models-Cliff

How to Select YOUR Pricing Strategy

What is the biggest mistake 7 out of 10 companies make?  Pricing – learn how you can avoid making that same mistake.
December 18, 2012
Marketing-200-Cliff

Humor in Marketing – Don’t Let it Bomb

Humor can be an attention grabber in your marketing message, but what happens when humor goes awry? Consumers will remember your company, but not in a...
December 18, 2012
szakyleadership

Leadership – Context or Control?

How do you define leadership?  Do you create context for your employees or do you try to control them?  In this video, learn how to create...
December 18, 2012
Management-or-Charisma-Cliff

Which do you need in a growth company – management or charisma?

Do Entrepreneurs need both management AND charisma or is one more important than the other? The answer depends on the stage of your company.  Learn which...
December 18, 2012
visionary

Three Challenges of a Visionary

Visionaries face many challenges. In this video, we identify the top 3 challenges and the best approach to tackle each.
December 18, 2012
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Which is Better – Management or Charisma?

Video Description Here.
December 18, 2012
mindset

The Mindset of an Entrepreneur

As an Entrepreneur, it is critical to get into the right mindset. Your employees will count on it. Is it important that you know what you’re...
December 18, 2012
innovation

Key Driver to Innovation

There are 4 common drivers to innovation that most Entrepreneurs possess. Learn about these drivers and identify yours.
December 18, 2012
ABI-Recap-Cliff

Always be Hiring – Real Life Resources

The number one role for an Entrepreneur is to always be hiring. Entrepreneurs must always be on the lookout for new hires so they don’t miss...
December 18, 2012
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When To Form An Advisory Board

Do all businesses need an advisory board? Should boards play different roles depending on the growth stage of the business?  Learn more about boards and their...
December 18, 2012

Before You Hire a Friend…

It’s easy to hire friends when creating a company from scratch, but what is the long-term impact of doing so?  Will your friends help or hurt...
December 18, 2012
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Hire the Best

Hire the best when it comes to employment in your company.
December 18, 2012
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Surround Yourself with the Right People

The importance of surrounding yourself with the right people and how it helps your company for growth.