Amazon Buys Whole Foods, How Shake Shack is No Flash in the Pan, Bye to Butterfingers, Lululemon Bets Big on Men, Monterey Music Festival Today

Good Friday Morning. Amazon buys Whole Foods in $14 billion-dollar deal. That’s over. 

 

Daylight – Wouldn’t you know – two members requested customized Morning Reports for their two states, California and Texas. By the way, Massachusetts and South Carolina are officially off the hook, as the two trouble-making states. The answer is no. Writing one daily column is what I would guess is like being married to Madonna. How do you keep it interesting – like today, we are going to mix it up and take a deep dive into Shake Shack. This brand is like the company Big Ass Fans all over again, not a Number 2 in their category when it comes to pricing power of the brand, but it’s a fancy Steak and Shake, charging a lot more money. Okay Manhattan, but they are surprising themselves with their success in smaller markets. We still don’t know what exactly makes these brands click with the public. By the way, it’s not the milk shakes – Steak and Shake happy hour wins hands-down…